Meet the Key Financial Services team.

Key Financial Services was established in 1998, our passion is bringing customers dreams to reality.  We’re a small, friendly team dedicated to making your buying and selling journey as smooth as possible. Between us, you’ll find years of experience, expert advice, and a real passion for helping our clients get the right outcome.

Key Financial Services are appointed representatives of The Finance Planning Group who are regulated by the Financial Conduct Authority (FCA). This means the advice provided is monitored and has to be of a certain stanard. Our team of advisers are on hand to talk you through all your financial needs, with their help you can be confident of making the right choices for your future.

We’re here to guide you every step of the way, combining professional knowledge with a personal touch that makes all the difference.

Paul H Gent
Managing Director

Paul H Gent

ACIB CeMAP CeFA CeLTM Cert CII (MP) Dip PFS
Helen L Gent
Director

Helen L Gent

CeMAP CeFA MNAEA
Adam Kowalczyk
Mortgage and Protection Adviser

Adam Kowalczyk

BA (Hons), CeMAP
Debbie Holmes
Mortgage and Protection Adviser

Debbie Holmes

CeMAP
Aynsley Wilkinson
Trainee Mortgage and Protection Adviser

Aynsley Wilkinson

CeMAP
Leah Moffitt
Personal Assistant

Leah Moffitt

Veronica Addy
Administrator

Veronica Addy

Some interesting numbers.

25+

Years in market

For more than 25 years, we’ve been proud to call Nuneaton home, supporting local buyers, sellers, and homeowners with clear advice.

18,000+

Clients served

Every year, we help arrange hundreds mortgages for buyers, movers, and homeowners across Nuneaton and beyond.

100+

Lenders

With access to over 100 lenders from across the market, we can compare thousands of options to find the mortgage that’s right for you.

10,000+

Mortgages

With access to over 10,000 mortgages, we can compare the whole market to find the deal that’s right for you.

Authorised to give mortgage advice.

Key Financial Services (Midlands) Limited is an appointed representative of the Finance Planning Group. Renowned within the industry for it’s impeccably high quality of advice, the Finance Planning Group operates a series of financial services companies dedicated towards consumer excellence.

The Finance Planning Group is proud to be directly authorised by the Financial Conduct Authority (FCA). This authorisation is only issued after a lengthy and stringent application where each part of the business is scrutinised to make sure it exceeds the required standards.

With over 4,000 five-star reviews on Feefo and an Excellent rating on Trustpilot, we’re proud to deliver a truly market-leading service. In fact, we’re the only mortgage company to have won the Feefo Excellence Award twice — achieving it in both 2023 and 2025.

Other services...

At Key Financial Services, we can offer more than great mortgages. Buying or selling a home often comes with a long list of extra jobs and decisions, and our aim is to make the whole process easier for you. That’s why, alongside helping you find the right mortgage, we can also introduce you to a range of trusted services designed to support both buyers and sellers.

Shelley
Shelley
Very friendly helpful service, Paul and the whole team.

Very friendly helpful service, Paul and the whole team.

Remortgage
Helen
Helen
Highly Recommend My Mortgage Advisor!

I can’t express enough how much I appreciate Paul. From start to finish, he’s been professional, patient, and incredibly knowledgeable — guiding me through every step with honesty and care. Nothing was ever too much trouble, and he made what could’ve been a stressful process feel completely seamless. If you’re looking for someone who genuinely has your best interests at heart and will go above and beyond to get you the best outcome, I can’t recommend him highly enough. I wouldn’t go to anyone else!

Purchase
Rugveer
Rugveer
The Best in the Business

Paul Gent has been my financial advisor for the last 7 years and is the best in the business. He covers the complete picture around mortgages, insurance products and financial planning based individually on your personal circumstances, where you are today and where you plan to be in the future. I would definitely recommend Paul to friends and family.

Purchase
Natasha
Natasha
100% recommend Paul and Key Financial Services

Paul is great. He is very knowledgable, and goes through everything with you to make the right choices that best suit you. He also looks around for the right deal for you that you get the most benefit from. Paul is very easy to work with as well, has a great sense of humour and makes you feel at ease when discussing a very important part of life. He also shows interest in your personal life and never forgets the important moments.

Remortgage
Robert
Robert
Great advice as always

Paul is great, always give sound advice and that's why we have been with him for 20+ years and recommended him to lots of friends and family.

Purchase
Richard
Richard
Single handedly got us on the property ladder! Awesome service!!

Couldn’t be happier! Paul was amazing!!

Life Cover
Danielle
Danielle
5* Service

Paul was very informative and took great care to understand our needs and create a plan that worked for us.

Remortgage
Annon
Annon
Trustworthy

A friendly, very professional and knowledgeable director who is also very well prized by his industry peers. I have been using their service for over eight years and I will continue to doing so. Thank you Paul and the orange team.

Purchase
Natalie
Natalie
Excellent

We have being coming to Paul for a number of years and wouldn't go to anyone else for mortgage/financial advice. Excellent service and team.

Buildings Insurance
Martin
Martin
A genuine care for their clients, going above and beyond prove that!

Both Paul & Leah were beyond amazing in dealing with both our mortgage application and our varying different insurance coverage. We were in the rare situation where myself and my family were involved in both the buying and selling and the level of care and detail that was taken from both points of view made us feel valued and looked after from start to finish.

Life Cover
Michael
Michael
Totally professional

Totally professional. Easy to understand the options. And a great follow up service

Buy to Let
Shelley
Shelley

Very friendly helpful service, Paul and the whole team.

Helen
Helen

I can’t express enough how much I appreciate Paul. From start to finish, he’s been professional, patient, and incredibly knowledgeable — guiding me through every step with honesty and care. Nothing was ever too much trouble, and he made what could’ve been a stressful process feel completely seamless. If you’re looking for someone who genuinely has your best interests at heart and will go above and beyond to get you the best outcome, I can’t recommend him highly enough. I wouldn’t go to anyone else!

Rugveer
Rugveer

Paul Gent has been my financial advisor for the last 7 years and is the best in the business. He covers the complete picture around mortgages, insurance products and financial planning based individually on your personal circumstances, where you are today and where you plan to be in the future. I would definitely recommend Paul to friends and family.

Natasha
Natasha

Paul is great. He is very knowledgable, and goes through everything with you to make the right choices that best suit you. He also looks around for the right deal for you that you get the most benefit from. Paul is very easy to work with as well, has a great sense of humour and makes you feel at ease when discussing a very important part of life. He also shows interest in your personal life and never forgets the important moments.

Robert
Robert

Paul is great, always give sound advice and that's why we have been with him for 20+ years and recommended him to lots of friends and family.

Richard
Richard

Couldn’t be happier! Paul was amazing!!

Danielle
Danielle

Paul was very informative and took great care to understand our needs and create a plan that worked for us.

Annon
Annon

A friendly, very professional and knowledgeable director who is also very well prized by his industry peers. I have been using their service for over eight years and I will continue to doing so. Thank you Paul and the orange team.

Natalie
Natalie

We have being coming to Paul for a number of years and wouldn't go to anyone else for mortgage/financial advice. Excellent service and team.

Martin
Martin

Both Paul & Leah were beyond amazing in dealing with both our mortgage application and our varying different insurance coverage. We were in the rare situation where myself and my family were involved in both the buying and selling and the level of care and detail that was taken from both points of view made us feel valued and looked after from start to finish.

Michael
Michael

Totally professional. Easy to understand the options. And a great follow up service