About Us
Based in Nuneaton covering clients all over the UK.
Meet the KeyFS team
At KeyFS, our strength lies in our people. We’re a small, friendly team of five dedicated to making your home-buying and selling journey as smooth as possible. Between us, you’ll find years of experience, straight-talking advice, and a real passion for helping our clients get the right outcome.Of course, no introduction would be complete without mentioning Poppy, our office mascot. She may not know much about mortgages, but she’s an expert in spreading smiles. Poppy has two great loves — ice cream and plenty of attention — and she makes sure the whole office stays upbeat and welcoming.Together, we’re here to guide you every step of the way, combining professional know-how with a personal touch that makes all the difference.
Poppy
Paul H Gent
Helen L Gent
Aynsley Wilkinson
Leah Moffitt
Veronica Addy
Some interesting numbers
Years in market
For more than 25 years, we’ve been proud to call Nuneaton home, supporting local buyers, sellers, and homeowners with clear advice.
Clients served
Every year, we help arrange over 500 mortgages for buyers, movers, and homeowners across Nuneaton and beyond.
lenders
With access to over 100 lenders from across the market, we can compare thousands of options to find the mortgage that’s right for you.
Mortgages
With access to over 10,000 mortgages, we can compare the whole market to find the deal that’s right for you.
Nuneaton's favourite mortgage broker
As a representative of The Finance Planning Mortgage Network we offer award winning Mortgage and Protection advice across the country to clients who are buying property or remortgaging. Over time, we have developed our service to include one of the largest selections of mortgage lenders available from any one source. Using the latest technology, our Mortgage Advisers are able to source the very best mortgages from a choice of over 10,000 to just 1, the best one for you.
To work for Key FS, our consultants need to demonstrate something special, and over the years we have built the business based on care, expertise and the human touch. Don’t get us wrong, we love a bit of technology, but we also believe in talking to people the old fashioned way.
So there you have it, a modern, established business with one of the biggest selections of mortgages arranged by people who care. As a rule, we avoid jargon, but we do love a coffee and a chat. We look forward to seeing you.
Authorised to give mortgage advice.
Key Financial Services (Midlands) Limited is an appointed representative of the Finance Planning Group. Renowned within the industry for it’s impeccably high quality of advice, the Finance Planning Group operates a series of financial services companies dedicated towards consumer excellence.
The Finance Planning Group is proud to be directly authorised by the Financial Conduct Authority (FCA). This authorisation is only issued after a lengthy and stringent application where each part of the business is scrutinised to make sure it exceeds the required standards.
With over 4,000 five-star reviews on Feefo and an Excellent rating on Trustpilot, we’re proud to deliver a truly market-leading service. In fact, we’re the only mortgage company to have won the Feefo Excellence Award twice — achieving it in both 2023 and 2025.
Other services...
At KeyFS, we can offer more than great mortgages. Buying or selling a home often comes with a long list of extra jobs and decisions, and our aim is to make the whole process easier for you. That’s why, alongside helping you find the right mortgage, we can also introduce you to a range of trusted services designed to support both buyers and sellers.
