Awards...

Helping buyers and sellers, proudly based in Nuneaton.

Multi award winning

At KeyFS, we believe great service shouldn’t be a one-off — it should happen every single day. That’s why we’re so proud to have been recognised for our consistent excellence, earning Feefo’s International Exceptional Service Award twice and maintaining an Excellent rating on Trustpilot.

These awards reflect more than just numbers - they represent the trust, satisfaction, and positive experiences of thousands of clients who’ve chosen KeyFS to guide them home.

Exceptional 2025
Adviser 2025
Platinum 2025
Adviser 2025
Platinum 2024
Adviser 2024
Exceptional 2023
Adviser 2022
Platinum 2022
Gold 2021
Adviser 2021
Gold 2020
Adviser 2020
Adviser 2019
Adviser 2018
Adviser 2017
Top Compliance 2015

Award winning team...

At KeyFS, our strength lies in our people. We’re a small, friendly team of four dedicated to making your home-buying and selling journey as smooth as possible. Between us, you’ll find years of experience, straight-talking advice, and a real passion for helping our clients get the right outcome. Of course, no introduction would be complete without mentioning Poppy, our office mascot. She may not know much about mortgages, but she’s an expert in spreading smiles. Poppy has two great loves — ice cream and plenty of attention — and she makes sure the whole office stays upbeat and welcoming.Together, we’re here to guide you every step of the way, combining professional know-how with a personal touch that makes all the difference.

Poppy
CEO

Poppy

Sleeping (Dip)
Paul H Gent
Managing Director

Paul H Gent

ACIB CeMAP CeFA CeLTM Cert CII (MP) Dip PFS
Helen L Gent
Director

Helen L Gent

CeMAP CeFA MNAEA
Aynsley Wilkinson
Trainee Mortgage and Protection Adviser

Aynsley Wilkinson

CeMAP
Leah Moffitt
Personal Assistant

Leah Moffitt

Veronica Addy
Administrator

Veronica Addy

Testimonials

Independent reviews...

At KeyFS, we know how important it is to feel confident when making big financial decisions. That’s why we’re proud to share the experiences of people we’ve already helped.Our clients tell the story best — from first-time buyers taking their first steps, to families moving into their forever homes, and sellers looking for a smooth move. Their feedback highlights the support, guidance, and peace of mind we aim to give every single person we work with.Take a look at what our customers have to say and see how we’ve been able to make a real difference.

Shelley
Shelley
Very friendly helpful service, Paul and the whole team.

Very friendly helpful service, Paul and the whole team.

Remortgage
Helen
Helen
Highly Recommend My Mortgage Advisor!

I can’t express enough how much I appreciate Paul. From start to finish, he’s been professional, patient, and incredibly knowledgeable — guiding me through every step with honesty and care. Nothing was ever too much trouble, and he made what could’ve been a stressful process feel completely seamless. If you’re looking for someone who genuinely has your best interests at heart and will go above and beyond to get you the best outcome, I can’t recommend him highly enough. I wouldn’t go to anyone else!

Purchase
Rugveer
Rugveer
The Best in the Business

Paul Gent has been my financial advisor for the last 7 years and is the best in the business. He covers the complete picture around mortgages, insurance products and financial planning based individually on your personal circumstances, where you are today and where you plan to be in the future. I would definitely recommend Paul to friends and family.

Purchase
Natasha
Natasha
100% recommend Paul and Key Financial Services

Paul is great. He is very knowledgable, and goes through everything with you to make the right choices that best suit you. He also looks around for the right deal for you that you get the most benefit from. Paul is very easy to work with as well, has a great sense of humour and makes you feel at ease when discussing a very important part of life. He also shows interest in your personal life and never forgets the important moments.

Remortgage
Robert
Robert
Great advice as always

Paul is great, always give sound advice and that's why we have been with him for 20+ years and recommended him to lots of friends and family.

Purchase
Richard
Richard
Single handedly got us on the property ladder! Awesome service!!

Couldn’t be happier! Paul was amazing!!

Life Cover
Danielle
Danielle
5* Service

Paul was very informative and took great care to understand our needs and create a plan that worked for us.

Remortgage
Annon
Annon
Trustworthy

A friendly, very professional and knowledgeable director who is also very well prized by his industry peers. I have been using their service for over eight years and I will continue to doing so. Thank you Paul and the orange team.

Purchase
Natalie
Natalie
Excellent

We have being coming to Paul for a number of years and wouldn't go to anyone else for mortgage/financial advice. Excellent service and team.

Buildings Insurance
Martin
Martin
A genuine care for their clients, going above and beyond prove that!

Both Paul & Leah were beyond amazing in dealing with both our mortgage application and our varying different insurance coverage. We were in the rare situation where myself and my family were involved in both the buying and selling and the level of care and detail that was taken from both points of view made us feel valued and looked after from start to finish.

Life Cover
Michael
Michael
Totally professional

Totally professional. Easy to understand the options. And a great follow up service

Buy to Let
Shelley
Shelley

Very friendly helpful service, Paul and the whole team.

Helen
Helen

I can’t express enough how much I appreciate Paul. From start to finish, he’s been professional, patient, and incredibly knowledgeable — guiding me through every step with honesty and care. Nothing was ever too much trouble, and he made what could’ve been a stressful process feel completely seamless. If you’re looking for someone who genuinely has your best interests at heart and will go above and beyond to get you the best outcome, I can’t recommend him highly enough. I wouldn’t go to anyone else!

Rugveer
Rugveer

Paul Gent has been my financial advisor for the last 7 years and is the best in the business. He covers the complete picture around mortgages, insurance products and financial planning based individually on your personal circumstances, where you are today and where you plan to be in the future. I would definitely recommend Paul to friends and family.

Natasha
Natasha

Paul is great. He is very knowledgable, and goes through everything with you to make the right choices that best suit you. He also looks around for the right deal for you that you get the most benefit from. Paul is very easy to work with as well, has a great sense of humour and makes you feel at ease when discussing a very important part of life. He also shows interest in your personal life and never forgets the important moments.

Robert
Robert

Paul is great, always give sound advice and that's why we have been with him for 20+ years and recommended him to lots of friends and family.

Richard
Richard

Couldn’t be happier! Paul was amazing!!

Danielle
Danielle

Paul was very informative and took great care to understand our needs and create a plan that worked for us.

Annon
Annon

A friendly, very professional and knowledgeable director who is also very well prized by his industry peers. I have been using their service for over eight years and I will continue to doing so. Thank you Paul and the orange team.

Natalie
Natalie

We have being coming to Paul for a number of years and wouldn't go to anyone else for mortgage/financial advice. Excellent service and team.

Martin
Martin

Both Paul & Leah were beyond amazing in dealing with both our mortgage application and our varying different insurance coverage. We were in the rare situation where myself and my family were involved in both the buying and selling and the level of care and detail that was taken from both points of view made us feel valued and looked after from start to finish.

Michael
Michael

Totally professional. Easy to understand the options. And a great follow up service